convert followers into customers

Turn followers into buyers, when should I start?

As the owner of your social media channel, you are aiming to grow your channel fast and with the highest amount of quality followers. Important milestones are 10k, 100k, or even 1 million followers. Besides the total amount, you also want high-engagement rates. The final goal for most social channels is to make money with your channel.

Traditional Vs. New Influencer marketing

A traditional way to start making money is to promote other brands on your channel. For example, say that you have a YouTube channel about fitness and within your content you promote the new Nike workout clothing line. For this promotion, you will get a fee and/or commission. This YouTube channel may become so famous with a strong follower base that the YouTube channel itself becomes a brand. In this case, you can start turning your channel into a brand by private label products with your brand image. The advantages are that you build your own brand, taking the full margins on your products, and you become more trustworthy.

When to start exactly

For this example, we take a made-up Dutch lifestyle and fitness channel. The YouTube channel started by recording instruction videos on workouts. At this moment, the channel holds over 95k subscribers with 93,529 monthly average views. The click rate for any YouTube channel is around 6%. The estimation is that 5,611 people will click-through on the videos, and 2% of 5,611 will eventually buy branded products in the shop with an average order value of 20 euros. Based on these averages and estimations, every video that is posted on this channel will create a turnover of 2,240 euros.

Finding your starting point

It is hard to predict when you can turn your followers into buyers. It depends on your follower base, selected products, and other factors. Scale Roads can help you to find your starting point for branding your social channel. Inquire today for the possibilities for turning your followers into customers!