{"id":1959,"date":"2021-10-01T14:40:00","date_gmt":"2021-10-01T13:40:00","guid":{"rendered":"https:\/\/scaleroads.com\/turn-followers-into-buyers-when-should-i-start\/"},"modified":"2022-03-14T14:08:29","modified_gmt":"2022-03-14T13:08:29","slug":"turn-followers-into-buyers-when-should-i-start","status":"publish","type":"post","link":"https:\/\/scaleroads.com\/en\/turn-followers-into-buyers-when-should-i-start\/","title":{"rendered":"Turn followers into buyers: when should I start?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1959\" class=\"elementor elementor-1959 elementor-538\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59c862df elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"59c862df\" data-element_type=\"section\" 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class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec14e12 elementor-widget elementor-widget-image\" data-id=\"4ec14e12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1981\" height=\"1321\" src=\"https:\/\/scaleroads.com\/wp-content\/uploads\/2021\/12\/Social-media-1.jpeg\" class=\"attachment-full size-full wp-image-540\" alt=\"Social media kanaal op de markt zetten\" srcset=\"https:\/\/scaleroads.com\/wp-content\/uploads\/2021\/12\/Social-media-1.jpeg 1981w, https:\/\/scaleroads.com\/wp-content\/uploads\/2021\/12\/Social-media-1-1536x1024.jpeg 1536w\" sizes=\"(max-width: 1981px) 100vw, 1981px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb99b0b elementor-author-box--link-yes elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-global elementor-global-1488 elementor-widget-author-box\" data-id=\"cb99b0b\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/d8dd8bdf0c034adf66cb447010471200d5bac451b91fa1576945ee71e0586013?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Bj\u00f6rn van der Heijden\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBj\u00f6rn van der Heijden\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tHandelsagent | Sourcing | Kwaliteitscontrole | Inkoopbegeleiding | Mede-Eigenaar Scale Roads\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/scaleroads.com\/en\/author\/bjorn_wuihh6nm\/\">\n\t\t\t\t\t\tAlle artikelen\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f4ce56d\" data-id=\"1f4ce56d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec50da4 elementor-widget elementor-widget-text-editor\" data-id=\"2ec50da4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the owner of your own social media channel, you strive for rapid growth with the highest quality followers. Important milestones are 10k, 100k, or even 1 million followers. In addition to the total amount, you also want a lot of engagement. The ultimate goal for most social channels is to be able to make money.<\/p><h4><strong>Traditional vs. New Influencer Marketing<\/strong><\/h4><p>A traditional way to make money is to promote other brands on your channel. For example, you have a YouTube channel about fitness and within your content you promote the new Nike workout clothing line. For this promotion you get a fee and\/or commission. This YouTube channel can become so famous with a strong follower base that the YouTube channel itself becomes a brand. In this case, you can turn your channel into a brand through private label products with your brand image. The benefits are that you build your own brand, grabbing the full margins on your products, and you are seen as more trustworthy.<\/p><h4><strong>When exactly to start<\/strong><\/h4><p>For this example, we&#8217;ll take a made-up Dutch lifestyle and fitness channel. The YouTube channel started with instructional videos about workouts. Currently, the channel has over 95k subscribers with 93,529 monthly average views. The click rate for each YouTube channel is about 6%. It is estimated that 5,611 people will click through on the videos, and 2% of 5,611 will end up buying branded products in-store with an average order value of $20. Based on these averages and estimates, each video posted on this channel will generate sales of 2,240 euros.<\/p><h4><strong>Finding a starting point<\/strong><\/h4><p>It&#8217;s hard to predict when you can convert your followers into buyers. It depends on who your followers are, the products selected and other factors. Scale Roads can help you find your starting point for branding your social channel. Ask about how to turn your followers into customers today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ccb292f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ccb292f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da5f90b\" data-id=\"5da5f90b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d821feb elementor-widget elementor-widget-aux_text\" data-id=\"5d821feb\" data-element_type=\"widget\" data-widget_type=\"aux_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-text aux-parent-aud6aa54fe\">        <div class=\"aux-widget-advanced-text aux-wrap-style-simple aux-ico-pos-top aux-text-center aux-text-resp- aux-text-color-dark aux-text-widget-bg-center  \" >\n        \n            \n            <div class=\"aux-text-inner aux-text-widget-content\">\n                                <h4 class=\"col-title\">Start importing from China<\/h4>\n                                <div class=\"widget-content\">\n                                        Scale Roads is with you every step of the way                <\/div>\n                <a  href=\"https:\/\/scaleroads.com\/en\/contact\/\" target=\"_self\"   class=\"aux-button aux-medium aux-black aux-round aux-none\" ><span class=\"aux-overlay\"><\/span><span class=\"aux-text\">Contact us<\/span><\/a>            <\/div>\n        <\/div>\n                    <div class=\"aux-text-widget-footer\">\n                <div class=\"aux-border-shape-none \">\n                                <\/div>\n            <\/div>\n        \n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Turn followers into buyers: when should I start? As the owner of your own social media channel, you strive for rapid growth with the highest quality followers. Important milestones are 10k, 100k, or even 1 million followers. In addition to the total amount, you also want a lot of engagement. The ultimate goal for most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":540,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,30],"tags":[],"class_list":["post-1959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/posts\/1959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/comments?post=1959"}],"version-history":[{"count":12,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/posts\/1959\/revisions"}],"predecessor-version":[{"id":2510,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/posts\/1959\/revisions\/2510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/media\/540"}],"wp:attachment":[{"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/media?parent=1959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/categories?post=1959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scaleroads.com\/en\/wp-json\/wp\/v2\/tags?post=1959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}